ASEAN’s International Bank

ASEAN is a huge opportunity for ambitious businesses, but we also know that with such opportunities come equally varied challenges. With our broad and deep international networks, we can connect you to experienced on-the-ground experts, solutions and more to help you take uncertainty out of expansion.

From its growing consumer base to the rapid rate of digital transformation, expanding your business across ASEAN offers exciting opportunities. You need a partner with an extensive network to help you scale with the full suite of tailored services including access to capital, easy cross-border transactions, advisory services, and more.

We help your ASEAN market entry strategies with:

Innovative Trade Products

Leverage HSBC TradePay for efficient supplier payments and robust inventory management, ensuring business continuity during peak seasons.

Simple Payment Solutions

Simplify your collections with HSBC Omni Collect, a one-stop solution for your in-store and eCommerce needs. Improve customer experience by enabling multiple payment modes, and monitor transactions online to identify new sales trends.

Access to Capital with our ASEAN Growth Fund

Tap into the US$1 billion ASEAN Growth Fund, designed for businesses scaling up in the region, offering accessible and strategic debt financing. For more information on criteria’s, please reach out to your HSBC RM or contact us in the form below.

ASEAN Desk Network

HSBC offers our China Desk Network in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam with individual experts based who can speak Chinese and provide valuable insights into local business practices, cultures and legal environments. They can also help clients identify growth opportunities and enter new markets in ASEAN.

More than 135 Years of Regional Expertise

Harness HSBC’s extensive regional experience. Benefit from local insights, dedicated support, and comprehensive market research for a competitive advantage in ASEAN markets.

Don’t just take our word for it, we’re award-winning

Recently, we’ve received recognition from leading publications in the financial industry which speaks to our track record as a global bank and the success of our strategy.

  • Asiamoney Best Bank Awards 2022: Best International Bank in Indonesia Asiamoney Best Bank Awards 2022
  • Asiamoney Best Bank Awards 2023: Best International Bank in Indonesia
  • Asian Banking Finance Award 2023: Digital Business Banking Initiative of The Year in Indonesia
  • The Asset Triple A Treasury: Best ESG Solution – Trade Finance
  • Sustainable Investing Award The Asset Triple A: Best Sub custodian, Best Fund Administrator, Best Retail Fund
  • Euromoney Awards for Excellence 2022: Asia's Best Bank for Sustainable Finance

Why Indonesia?

HSBC has been operating in Indonesia for over 140 years serving both local corporates and multinational companies.


  • Year of establishment: 1884
  • Presence: 34 branches
  • US, Europe, and China Desks provide banking coverage for international subsidiaries.
  • Regional Relationship Managers support regional decision makers with a significant multi-market footprint.

If you’re looking to expand your business into Indonesia and ASEAN, discover more details about local taxes, trading, business culture, regional economies, and more. Visit our latest International Business Guides.

Keep up to date with the latest insights

Keep your finger on the pulse with our latest research, articles, and podcasts.

Latest insights from ASEAN businesses

Discover new sentiment and focus for ASEAN businesses from our survey of 600 finance decision makers in the region.

The next level: how Southeast Asia is moving up the value chain

Our Southeast Asia (SEA) in Focus report gives you latest market insights and ambitions of international companies expanding to SEA.

International Business Guides

Discover more about doing business in ASEAN markets and beyond. Get details about taxes, trading, business culture, regional economies, and more.

Consumers at the heart of the ASEAN opportunity

For consumer-facing businesses with an eye on growth, the major markets in the Association of Southeast Asian Nations (ASEAN) are rapidly becoming too big to ignore.

Navigating Regulatory Challenges: A Guide for Businesses Expanding Across ASEAN

Businesses looking to access cross-border opportunities need to be aware of different requirements around tariffs, taxation, employment laws, and product standards.

ASEAN Business Guide to Indonesia

Located off the coast of mainland Southeast Asia, between the Indian and Pacific oceans, Indonesia’s land archipelago is vast. Rich in heritage, culturally diverse, innovative and progressive, it provides incredible opportunities for international businesses.

ASEAN The Epicentrum of Growth and Opportunity

By the end of 2030, the digital economy in Southeast Asia is expected to grow to USD600 billion in revenue, and 8 out of 10 Indonesian businesses plan to invest more in ASEAN with digital investment as their top priority. Explore our latest survey to see how ASEAN business owners are preparing to expand in the region, and how we can support you on this journey.

Investing in Indonesia Podcast

Discover how Indonesia's youthful population and thriving digital economy as Charles Kho speaks with Nurul Ichwan, Deputy Minister of Investment Promotion, Ministry of Investment / Indonesia Investment Coordinating Board about Indonesia's strong economy and advantages for investors.

Download the latest corridor reports to learn more the opportunities between ASEAN and specific regions.

How we support our clients

Whether you are expanding to markets across ASEAN or around the world, discover inspiration for your business from our customers’ stories.

Our ASEAN markets and connections

Read more about our offering across our 6 ASEAN markets.

Learn more about ASEAN

The Association of Southeast Asian Nations (ASEAN), established in 1967, promotes regional cooperation and integration. It drives economic growth and stability in Southeast Asia, with a combined GDP of over $3 trillion. ASEAN consists of Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam, forming a vibrant market for economic development.

Interested in expanding to ASEAN?

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